The illustration portrays the Crescent Moon Pastry Stand that only shows up during nights with a beautiful moon. The moon rabbit comes and sells different types of mochi and pastries made locally on the moon, which surprisingly are filled with carrots!
Utilizing the excellent paper and bookbinding skills of LIFE, the Kyupodo brand describes themselves as being “a little strange” and offers a more whimsical take on quality stationery. What started as a post-retirement hobby to transcribe his autobiography and travel journals with letterpress printing turned into a successful letterpress print shop for founder Katsuro Sakai. Today, his grandson Souhei Sakai runs Kyupodo and enjoys incorporating fantasies and story telling into each of these unique stationery items.