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Hobonichi

Hobonichi Techo Planner 2022 - Omiya Yogashiten - Shall we have some tea? - Cover + Book

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This Techo cover is modeled after the packaging of Omiya Yogashiten, a beloved sweets shop in Kanda, Tokyo, that was established in 1884. Omiya Yogashiten is famous for treats such as strawberry shortcake sandwiches and colorful mixed-fruit containing plenty of strawberries. Equally popular is the packaging that their sweets come in, which is the inspiration for this cover design. The shop logo is silkscreen-printed onto the cover’s interior pocket.

The pastel-colored design is cute yet elegant, with a gentle feel. It shows a man and woman relaxing on a terrace, a boy playing with a dog, women and girls dressed up nicely, and other scenes that will brighten your day. Hobonichi and Omiya Yogashiten decided to repurpose these classic illustrations that have decorated their sweets packaging for decades into the cover of this Weeks book as a way to fill users with the same happiness and fun that comes from tasting Omiya Yogashiten's amazing treats. 

This original form of the Hobonichi Techo has been loved by many users since its introduction in 2002. Its daily pages offer plenty of space to fill despite the book’s compact A6 size. The graph paper offers an open layout for you to neatly lay out writings, clippings, and drawings. 

The graph paper in the English version is slightly enlarged to 4 mm to allow users to write comfortably in any language. Timelines are simplified to a single 12 to denote noon so users can completely customize it to their own schedule (or ignore it completely), and each day is also labeled with the number of the consecutive week that year, from 1 to 52.

The Hobonichi Techo includes quotes specially chosen from its parent site, the Japanese web magazine Hobo Nikkan Itoi Shinbun. Each daily page has a quote in English.

The book contains several sections that are great for schedule management, such as a yearly calendar, monthly calendar, and yearly index page. The back of the book includes useful and informational pages, such as blank memo pages, an address book, a page for drawing out a custom graph, a list of useful links in Japanese, and more.